I certainly agree with you one hundred percent. We haven't done a cost analysis of what this has cost us. We believe that it certainly is a hit on the credibility of our regulatory system. Interestingly enough, we know that consumers have a lot of confidence in a rigorous regulatory system, as shown by what happened to the consumption of beef after our first BSE case. Yet I believe that this is a real hit on the credibility of our regulation.
Perhaps this is a somewhat subjective comment, but we believe that it has cost us opportunities. That's why we think we can have a positive marketing campaign and say “Buy Canadian”, because we know the support is already there. Once it's clearly identified, we believe the sale of domestic products is going to increase. That is not even to speak of the fact that many Canadians, apparently--I know this is easy to say on the phone--are also willing to pay a premium for clearly defined Canadian products.
Yes, in that light, I would say it has cost us. But once we get further into the pilot projects and actually get this off the ground, that would be an even better indicator of what it has actually cost us.