Just make sure we have a distinction. We need to have a very high content, but not too high; 100% is a bit scary. I'll use chocolate milk. We're promoting 100% Canadian milk, but the fact that you use cocoa beans or flavouring to make it chocolate, or bananas in yogourt, doesn't necessarily mean they shouldn't be qualified as a product of Canada. We need to be higher than 51%. It has to be more than cost; it has to be content. I'm just saying leave some room so the flavouring will not necessarily limit the consumers to other products in the processed category.
