In my club specifically, we have gone into the farmers market. We went to the local school and different places like that where we were hitting a different demographic and educating them, not necessarily about the whole food system but even just 4-H, trying to get more kids out and get more kids involved. Since we go to a lot of fairs with our calves, one of the things our club is really big on is teaching us how to talk to city people. As Ken said, they like to be hands-on. One of the biggest questions we always get asked at the fairs is if it's all right to touch the calves. So we teach them how to bring them in and we talk to them about where their food is coming from. Our club is really trying to get outside the box.