My comment was that it would be great, but you're not in the majority. You're in the minority if you're making your own. The reality is that most people are doing it. I'm not saying what they're doing is right or wrong, but the reality is they are. And if we say that it's wrong or good or that we shouldn't do it and we're going to move in the other direction and try to convince people not to do it, then we're giving up access in that market, and then the market and the revenue base for farming will be smaller.
I'm not saying whether it's for us to make money or profit, I'm just saying the revenue base or the industry size is smaller. The reality is, there are a lot of convenience products being sold in the marketplace. They are prominently displayed because that's where these retailers are making a fair amount of money. They're prominently displaying the fresh-cut fruit and the salads. And if you listen to them, that's their fastest-growing category.
So we can say all we want about whether we think it's right or wrong, but the point is, the consumers make the choices. The consumer is making that choice now.
And the question is, what do we do about it? That's a fair question, but it's there and the consumer is choosing it. That was my comment to it. And if that's what they're looking for, if that's what... If we do not produce a product the consumer wants, it doesn't matter.