There are projects that really focus on the science at the beginning, and it's sometimes hard to make that connection all the way to commercialization. Some of the larger projects involving the commodity groups and the growers help to focus on that activity at the beginning of the project, where some clear end points in terms of delivery are defined as a product enters the marketplace; but any product cycle is typically a ten-year endeavour. One of the ways in which you can achieve that is perhaps to look at long-term funding, because it takes so long.
