I think I mentioned it in my presentation. I'm sorry. I have only a minute or so to respond, so to not repeat myself, what I pointed out and the Canadian Vintners Association has pointed out is that many of these foreign wines come with the support of their home markets. Most of them have a fantastic marketing program and they're getting that kind of support. I think that's the difference here. We're saying, can we be competitive in value and price and quality? Absolutely. We've already seen that.
The limiting factors seem to be more about how we're treated as a domestic product. We need to be treated fairly and the same as other countries that already own 90% of their market share at home first: California, 63%; Australia, 90%; New Zealand, 57%. We're at 30%. How dismal that is.
Can we be competitive? Not when we're not getting the support from the people who collect the taxes from us federally and provincially.
The interprovincial trade barrier is only a small aspect of what needs to be done to grow our market share domestically.