Respectfully, I think it is.
Certainly, what we need to be doing is cultivating that consumer demand for our product. That consumer demand is what's going to open up those liquor boards. In a marketing initiative, which we're asking for, we're asking you to reinvest as we have invested in this country, in the land here in Niagara, and the land in Ontario, as growers, as farmers, as winemakers. Take some of the revenue you're currently collecting from us and put it back into a marketing strategy to create that demand, which will force the liquor boards to back down on this policy.
Quite honestly, I think the strategy has to be in reverse. We're looking to you for some support for the future in helping Canadian wineries and Canadian growers be successful in their home market.