I think we have to look at the actual problems we're trying to solve. As I said in my presentation, we don't believe that any plastic should ever be thrown out. If we could find a way to recover it, we would absolutely recover it. Consumer behaviour, unfortunately, doesn't always work that way.
The other issue—and this needs to be recognized very clearly—is that the global plastic waste phenomenon is not necessarily a Canadian-driven phenomenon. We have a lot of waste management practices that we should aggressively export into Southeast Asia, to prevent those plastics from getting into the natural environment.