As noted earlier, the legislation doesn't guarantee truth in labelling. It's extremely complicated to follow what goes on in the value chain. Individual stakeholders are often isolated. In a case like Costco, it's very hard for the producer or end consumer to pursue a complaint.
Here's another example. Every year, we monitor consumers of Gaspé lobster and receive dozens of calls. One end consumer who had identified a Gaspé lobster contacted us directly because he had bought a tainted lobster at the fish shop of a major distributor. Since the image of the quality of Gaspé lobster was at stake, as was the image of our fisherman's work, we tried to go back up the value chain to see where the problem had originated. As a result, we went to the distributor of that major grocery chain and asked some questions. We asked them to provide the date when that lot had been delivered, the conditions in which it had been stored to ensure product quality, where the lobster had been purchased and the route on which it had been transported. We never received any answers.
Consumers obviously have no recourse because they're dealing with a huge machine and can't get answers to their questions.
So I don't think the set-up is right for that.