Things that we have done in the past include partnering with our retail partners to distribute point-of-sale information based on Health Canada's fact sheets on the appropriate use of energy drinks. We have provided guidance to clerks and store owners on the appropriate use of these products.
Another component is encouraging consumers to factor in their caffeine from all sources. As Andreas from Red Bull said, the challenge is not the 10% of caffeine that comes from other beverages such as soft drinks or energy drinks, but the vast array of caffeine that occurs in other food sources.