It's a really important issue. There are a number of initiatives under way right now in terms of improving product labels, and the need for education.
One of the things, I think, that are really interesting about the Canadian market vis-à-vis other markets, particularly the big one to the south, is that Canadians are three times more likely to interact with a pharmacist when it comes to their over-the-counter medicines than U.S. citizens are. It's really important to continue to emphasize things like this, and the industry, I think, needs to do things like that to ensure that these products are used appropriately, because while they're safe and effective when used appropriately, that's the key condition.