It's a great question. I'll be clear: I wasn't speaking about guidance counsellors. I was looking specifically at ways to target real-time labour market information to the students or youth who are looking for where industry is growing the most. I would argue it is actually through organizations like Rob's and others, which are the ones directly connecting with employers to get that real-time data, and not necessarily looking to StatsCan or other groups, which are looking backward and collecting labour market statistics that, by the time they're published, are already out of date.
