Well, I think maybe we can see where the youth are today. TikTok is everywhere. Everybody I see up north has TikTok—all my children. Maybe a TikTok account with language specifically could be created. It could be as simple as two or three words a day. Then we could make sure that it's reaching the youth.
By going where the youth are, on whatever social media they're using, we'll be able to reach them in any way possible.