Right. At the time the person has made that purchase.... We all fill out these cards all the time for production information and the like. But all they have to do, any time they're obtaining that information in the first place, is to obtain consent. If they've never obtained my personal information, then they're not going to be able to send me any of that product or warranty information in the first place. So all we're doing is asking a business at the time they collect that information in the first place to get the consent.