I have just a couple of observations on that.
Here we've tried to focus first of all on educational institutions as end user customers. Second, the trade publishing business, which includes things like Harry Potter and Fifty Shades of Grey, is a very different kind of business, equally mature in this country, but it tends to fluctuate depending on whether in a year you might have a dramatic bestseller that can actually spike the numbers.
We looked at the education sector. It was much more mature, and, personally, our members see a trend that's radically different from what you saw previously, which is—