Yes. I think everybody recognizes the value of social media. I think we all see those articles on social media, and newspapers put a lot of their content on social media. I think that's a voluntary thing. What we're more concerned about is the compensation model when it's not done voluntarily. Using social media vehicles to drive audiences is one thing, I think, and that's essentially voluntary.
Google is another example. I mean, there are a lot of them. If you talk to Village Media, which owns SooToday, you can see that they have a very effective relationship with Google.