May I jump in here quickly?
I agree. Consumer pressures are everywhere. Everybody has an opinion about food, and it's not just the farmers who feel it, it's also the food manufacturers. I think we need to step back and put it in context. If we basically reacted to every single consumer interest or whim, we would have, for example, food labels that were larger than this room, and that had every single detail that had nothing to do with health, or safety, or science.
It's a challenge, yet we do have to address the issue of consumers with regard to trust and transparency.