As I said, I thought it was unfortunate that we closed the consulate in Osaka. I would love to see it reopen. Obviously, boots on the ground always help.
That being said, a lot of the work being done has to be done by the exporters and by the industry themselves. There are campaigns.
The Japanese are very receptive to specific campaigns, whether on beef, pork, or maple syrup, or whatever product you want to name.