I think it's a great question. I would agree with you that India has competitively priced labour and is a supplier of split pulses to the region. But we have also seen the development of a pulse-splitting industry in Canada that has for many years been exporting to South Asia and the Middle East as well. So I think we can be competitive in many areas.
One thing I want to highlight very quickly is that we're also doing a lot of work with the food industry. On recent visits we've met with some people in the food industry there to focus on some of the health and nutrition components. There are cookie companies that are selling individually packaged biscuits at bus and train stations in India to people who are at the lower end of the economic scale.
In India there is a lot of interest in and focus on health and nutrition. Even though India has a very large population of undernourished people, like Canada, India is addressing issues of obesity, cardiovascular disease, and diabetes. We're actually working with major food companies—international ones like PepsiCo but also local Indian companies—to look at reformulating food products.
I think that just strengthening these ties and expanding the potential uses gives us more opportunity to market product. Whether we can process them more economically here in Canada or in India is something the market is going to decide. But clearly for yellow peas, since we are the biggest producer and exporter, we're going to be the beneficiary of additional demand.