That's a fair question. It's not really a competitive space. We are, I guess, in a sense competing with other charities, whether they be charities related to this issue or even the Cancer Society. The Canadian public has only so many dollars to spend on charitable endeavours.
In a sense, our charity is closer to the soldier. We deal directly with soldiers. I could speak personally. I spent Saturday morning with our Hand Up program, helping two young soldiers who were both PTSD. Through the help of a television personality, they learned a trade, and they are now starting their own company. They came to us for some assistance to start that company. Those are fun things to do.
These are good people. We like to get right down in the weeds, if you will, and help them out. I think that's what makes us a little bit different from some others, perhaps.