Sure.
The issue is that it doesn't do a great job of appealing to a wider demographic. As Professor Okros has said, it does not do a very good job of communicating directly to niche, diverse groups within Canada. On the sponsorship of certain sports, for example, for baseball, the demographic is older, white and male. Compare that with perhaps the NBA, where at least the demographic is younger. That would be more effective, for example. Moreover, the advertisements that are often shown show a very exciting job position and that could affect retainment, especially in that one- to three-year range when people realize that it is not all helicopters all day long. There's a lot more that goes into being a CAF member.