Yes, it could be.
So it can be done. Dr. Gabriel probably used his expertise to have things done cheaply, but if you go to a builder and it costs him $3,000 to $5,000 to go R-2000 and more—We have to be able to sell that house. You have to differentiate. You can differentiate on quality, but the market does not differentiate on that currently.
That's where you have to educate the people—to differentiate in energy and on quality other than having a Jacuzzi.