Allow me to give you a brief overview. I'm also a member of the Regroupement national des directions générales de l'éducation, which works in concert with the national federation of francophones school boards.
Publicizing our French-language schools is one of the major components of our work. We want this to be visible across the country.
Here, we have referred to a regional francophonie, or a regional bilingualism. We know that we want to make sure that the language is spoken properly, and can be understood from sea to sea. But we need money for this. If we have to do this ourselves, we would have to take it from the money that has been set aside for our children. In other words, if we decide to invest in marketing, we will be taking it out of the budget allocated for our children.
Why do we have to do this? Eighty per cent of families in Saskatchewan are exogamous. The language spoken at home is English. Where are they going to see the advertising and announcements? They will be finding it in the anglophone media, television, and on posters. If we take money from the school boards' budgets to buy posters and billboard space along the number 11 highway between Regina and Saskatoon, I believe I will soon have to start selling shoes.
In other words, if we truly believe in linguistic duality in this country, we must make investments. Today, we live in an era of visual technology and we can use all sorts of methods such as flash, and so on and so forth. Dear colleagues, I believe that we must start investing in a pan-Canadian project because all school boards are pointing in this direction.