It's voluntary; however, they adjust their surveys by using that mandatory census in order to make it accurate, and they are concerned that without that standard to adjust to, there will be more inaccuracy in their data.
November 23rd, 2010 / 10:25 a.m.
Representative, Senior Vice-President and Chief Demographer, Environics Analytics, Marketing Research and Intelligence Association
It's voluntary; however, they adjust their surveys by using that mandatory census in order to make it accurate, and they are concerned that without that standard to adjust to, there will be more inaccuracy in their data.
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