Mr. Speaker, Joeyband is an incredible story of Canadian innovation and entrepreneurship. Hayley Mullins, Ashley Wade and Sarah Cox are co-founders of the company whose medical device Hayley invented and globally patented in 2013.
Joeyband is a data-backed device used by hospitals around the world to safely support skin-to-skin contact and bonding for thousands of newborns. Hospitals that use it have reported higher breastfeeding rates, reduced NICU admissions, reduced opioid use and healthier outcomes for mothers and babies. This ingenuity received an honourable mention in Time Best Inventions of 2025, a timely recognition as this is the WHO's year of maternal and newborn health, a call for nations to invest in early-life innovation. Joeyband is also part of the Femtech Canada network of 200 companies dedicated to advancing women's health technology.
When only 17% of international patent holders are women, Joeyband's success shows us what happens when we support Canadian femtech and women's entrepreneurship. We drive progress in health, equity and innovation.